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Useless Technology: Fords Fall From Grace

In my recent book, Voice of the Customer Marketing, I praised Ford Motor Company for executing one of the great business turnarounds in recent business history This year however there is disturbing evidence that Ford has gone off track.Weight loss capsule is able to increase your metabolism because it helps establish a steady blood circulation which prevents your ligaments from being looseThe firm slipped from fifth place in the . Power survey of consumer satisfaction highest among nonluxury automakers to in this years survey. Something bad must have happened to the recently solid relationship between Ford and its customers.

I didnt have to look very far to find out what it was. After months of our own ongoing complaints, we watched in disbelief as Ford washed its hands of the problems we were having with my wifes new Lincoln.because no one else had complained about these problems and the technicians could not replicate them.Visit our online store for the largest selection of lawn mower and small engine parts.

Neither statement was true.Some of the major benefits of Slimming coffee include increasing the body's metabolism, speeding up fat burning process Ford had indulged in what I call the Useless Technology Syndrome and was not taking responsibility for the problems that resulted. See this blog for other examples of consumer-hostile technology advancesUseless Technology is what happens when new technology is developed with more emphasis on the wow factor versus the functionfactor. and adequate consumer testing is not conducted. Its beginning to look like Ford bet the goodwill of its customers on an ill-conceived plan to get to market first with a host of new, complex, and poorly conceived technological changes to its cars.

These changes involved a wide range of high-tech design and engineering upgrades to the Ford fleet, notably in the navigation music and phone interfaces via a new system called MyFord Touch and the transmission and powertrain via an option called PowerShift, meant to boost fuel economy.As publications like the New York Times Consumer Reports the Detroit Free Press and many other sources have reported mishaps and consumer complaints related to the much hyped MyFord Touch system are legion. These include problems with